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Eco-friendly Ornament Increases Trade Show Booth Traffic for IT Technology Company Myrtle Holdings

Challenge: An IT company needed a tradeshow giveaway item for a high-end real estate show.
Myrtle Holdings, a technology company that serves Atlanta as well as much of the southeast, was an official sponsor for the Parade of Homes high-end home trade show. They needed a unique promotional item they could give away to the attendees as they registered — something that would capture attention and drive traffic to their booth.

Solution: A growable tree ornament with custom-imprinted message.
Myrtle Holdings knew they had to find a unique tradeshow giveaway to stand apart from competitors, so they decided on the Floral Seeded Recycled Linen Ornament with a custom message. The ornament is made from recycled materials and grows into an assortment of colorful flowers when planted and watered!

Results: Attendees loved the unique giveaway; booth traffic increased.
Myrtle Holdings loved the giveaway, calling them “cool and unique.” The booth was swamped with traffic, and Myrtle Holdings staff got to meet a lot of qualified prospects with the potential to turn into new clients. The item was attention-grabbing enough to bring people to the booth where staff members could assess their needs and extend the company customer base.

Check out other products to promote in the Computer and Internet Industry.
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