Eco-friendly Ornament Increases Trade Show Booth Traffic for IT Technology Company Myrtle Holdings

Challenge: An IT company needed a tradeshow giveaway item for a high-end real estate show.
Myrtle Holdings, a technology company that serves Atlanta as well as much of the southeast, was an official sponsor for the Parade of Homes high-end home trade show. They needed a unique promotional item they could give away to the attendees as they registered — something that would capture attention and drive traffic to their booth.

Solution: A growable tree ornament with custom-imprinted message.
Myrtle Holdings knew they had to find a unique tradeshow giveaway to stand apart from competitors, so they decided on the Floral Seeded Recycled Linen Ornament with a custom message. The ornament is made from recycled materials and grows into an assortment of colorful flowers when planted and watered!

Results: Attendees loved the unique giveaway; booth traffic increased.
Myrtle Holdings loved the giveaway, calling them “cool and unique.” The booth was swamped with traffic, and Myrtle Holdings staff got to meet a lot of qualified prospects with the potential to turn into new clients. The item was attention-grabbing enough to bring people to the booth where staff members could assess their needs and extend the company customer base.

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