Challenge: Keeping an association’s name top-of-mind, promoting a green initiative.
The National Alcohol Beverage Control Association (NABCA) has a long history of representing jurisdictions that control the distribution and sale of alcoholic beverages within their borders. This Washington D.C.-based organization with a national reach acts as an information clearinghouse for and a liaison between NABCA members, research and advocacy groups and federal, state and local governments.
Each year, NABCA hosts an annual meeting that attracts the who’s who of the alcohol control operations, including representatives of federal, state and local governments; alcohol industry professionals; and research experts. For three days, members enjoy informative sessions covering the state and federal activities, alcohol industry developments, case studies and other relevant topics.
During conferences past, the NABCA team has given attendees branded promotional products—visors, T-shirts, hats, coolers—that somehow reflect the conference location, which changes every year, that act as conference mementos and, that, more important, keep the NABCA name top-of-mind all year long. Knowing that past conference giveaways have worked to meet the latter objective, the team set out again to find promotional products for this year’s event in Phoenix, Arizona.
On the team’s giveaway agenda: to find products reminiscent of Arizona’s hot, dry climate, products that not only would keep the NABCA name front-and-center long after the conference had ended but that would also help to extend the organization’s eco-friendly, green initiative. Competitive pricing and superior product quality were also at the forefront of their agenda, which is why the team performed extensive online research, developing a large list of potential products and requesting samples from various vendors—ePromos among them—so they could see and feel the products and compare the quality of the various materials.
Solution: Jumbo, insulated grocery totes and caps crafted from recycled plastic bottles.
After much internal deliberation, two products from ePromos stood out in terms of their Phoenix match, green appeal, pricing and quality: a jumbo, insulated grocery tote and a cap crafted from recycled plastic bottles.
The team knew from past conferences that both products would be highly desirable to attendees, some of whom had even asked the team to provide hats again. Promotions Specialist Valerie Bogucharova managed the NABCA order, which called for both products in black with gold embroidery for the hats and gold screen-printing for the insulated totes—the gold and black together complementing the products’ quality look. The totes, screen-printed with the conference location, logo and theme, “Building Bridges,” as well as with the text “NABCA 72nd Annual Conference,” associated well with the Arizona climate, promising to keep foods and beverages at an acceptable temperature. The team requested “NABCA” to be embroidered on the front of the caps, and “National Alcohol Beverage Control Association” in small print on the back. The hats reflected the Arizona climate as well, offering to provide shade in the heat of the Arizona sun. Both products, reusable and crafted of recycled materials, also served to reflect NABCA’s eco-friendly spirit.
Result: Green products open doors to new conversations, elicit much positive feedback.
The NABCA team reports promotional success, with their NABCA-branded products now in the homes and offices of the association’s members across the country. During the conference, the team offered one hat and two bags to each member. Some members who had initially declined the bag, returned later asking for bags because they had seen how other members were using and enjoying them. Overall, the team tells us, recipients provided much positive feedback about both products, which, they add, opened the doors to many new conversations.
Find other products that are perfect for promoting your business to Government Organizations.
Browse through our category of Promotional Caps and Hats.
Look through our category of Custom Insulated Lunch Bags and Cooler Bags.
Take a look at our products that are perfect to Promote at your next Trade Show or Conference.
Search through our special collection of Custom Recycled Products.
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