Challenge: Boost employee morale and remind customers of quality workmanship
An electronic component manufacturer wanted a way to boost employee morale and increase quality awareness with an effective advertising vehicle.
Solution: A custom appointment calendar
The company held a poster contest for employees or their families with cash prizes awarded. The winners received the ultimate honor when their artwork was printed in a custom spiral appointment calendar. The calendar featured twelve full-color reproductions of the artwork. A photo and biography of each artist was printed on the calendar grid area below the images to supply some background information to the artwork. Also, a quality message was incorporated into each biography. The company logo, quality slogan, and contact information were all printed on the drop ad space, serving as a reminder of the excellent services provided by the manufacturer.
Result: Calendars were a success; they plan on expanding the thank-you next year
After the calendars were created, they were given as a goodwill gift to all employees. In addition, they were distributed personally to customers stopping at the office. The calendars provided year-long advertising and created an association between quality and the company. For the upcoming year, the company plans on expanding the distribution to a mailing list of city residents.
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