Challenge: Find attention-grabbing promotional giveaways to attract students to an engineering company at a job fair.
Engineered Solutions, Inc. is a multi-specialty engineering firm that provides clients with cutting-edge solutions to their nuclear, mechanical, and electrical engineering projects. In order to maintain their success, Engineered Solutions is always on the lookout for top talent in universities across the country. As part of their recruitment efforts, staff members regularly set up information tables at job fairs to meet with undergraduate and graduate students working in all fields of engineering.
Because the current engineering workforce is moving closer to retirement, Engineered Solutions decided it was time to step up their recruitment efforts. The company needed fun, unique, and attention-grabbing giveaways for an upcoming job fair at The University of Tennessee at Knoxville. Staff members hoped that these giveaways would attract students to the table where company representatives would get the chance to meet them, accept resumes, and hand out information about job opportunities with the company.
Engineering Solutions turned to ePromos Promotions Specialist Omer Cohen for help with their job fair campaign.
Solution: A diverse selection of fun promotional giveaways were decided on and handed out to eager students at the job fair.
To draw in crowds of job prospects at the career fair, Engineered Solutions armed themselves with a wide array of fun promotional giveaways. Items included promotional pens, CD opener keychains, mini magic 8-ball keychains, Murphy’s Law novelty desk calendars, water bottles, switch pitch juniors, and t-shirts. Each of these items was imprinted with the company logo so that students could easily remember them and stay in touch once the event was over.
Engineered Solutions hoped that the ample selection of free giveaways would help staff members engage more students at the fair, and give them a better opportunity to open up conversation with the attendees.
Results: A busy table, lots of great conversations, and awesome feedback from the students who received giveaways!
Engineered Solutions was extremely pleased with the results of their promotional campaign at the University of Tennessee job fair. Not only was the table packed with students from the start of the event to its finish, but lots of people who stopped by for information had great things to say about the unique giveaways that were available. Engineered Solutions was able to get in touch with plenty of great prospects and believes the imprinted items will keep their brand in mind when students apply for jobs in the future.
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