Challenge: To Source, Produce and Deliver a Particular Holiday Gift for the “Rescue Me” Production Crew
Canterbury Productions produces the popular T.V. show “Rescue Me,” which lets viewers inside a New York City firehouse—and inside the people who work there—in a post-9/11 world. The show focuses on the trials and tribulations of senior firefighter Tommy Gavin, played by Denis Leary. Production runs throughout the year, with the exception of summer and Christmas breaks—time off the hard-working crew has come to anticipate and appreciate after several years of continued strong ratings.
The Canterbury team likes to give wrapped gifts and small trinkets to the crew when they close the set for summer and Christmas. This Christmas, star Denis Leary had one gift in mind already, a gift that he, himself, received on a talk show and enjoys very much—a coffee mug that changes colors when hot liquid is added. The Canterbury team scoured the Internet in search of just the right mug, sampling products from several promotional products companies before selecting ePromos; according to the team, ePromos had, beyond a huge selection, the best product, the best price and the best service.
Solution: Attractively Packaged, Color-Changing “Miracle” Mug is Just What the Production Team Wanted
When the Canterbury team connected with ePromos Promotions Specialist Amanda Ammirato, she knew exactly the product they wanted: the 11-ounce Mystique® color-changing mug, often a great way to unveil new products, new logos or new facilities. The mug’s patented, colored surface, vanishes when subjected to heat, revealing your promotional message. The colored surface reappears as the mug cools, which makes the hidden message “disappear” once again. The Canterbury team ordered two different mugs: on one, the “Rescue Me” show logo is consumed in “flames” when a hot beverage is added; on another, an impassioned Leary and the stacked words “death sex love life” appear.
Result: Crew is Pleased by Show-Branded Memorabilia—and Surprised by Special Effects
On the last day of shooting before Christmas break, the Canterbury team, bearing wrapped gifts—the special mugs in special gift bags among them—wished the 270+ member production crew Happy Holidays! The Canterbury team tells us that crew members and other special production folks loved the mugs, even though they first appeared to be plain black with the “Rescue Me” logo. A plain black mug alone would have pleased the crew, as production teams typically enjoy show-branded gifts that later become treasured memorabilia. That’s why the crew was even more pleased—and pleasantly surprised—when they discovered the mug’s “special effect.” This, in our eyes, makes the “Rescue Me” mug promotion a top contender for a promotional Emmy!
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