|Challenge: Finding the right look
An internet dating service wanted a promotional product to advertise their new “Single Mingle” functions that were planned to be hosted at various hotels around the country. They were looking for an item to send with their direct mailings to current and prospective subscribers.
Solution: Putting their heart into it
The dating company decided that they needed a product that was catchy and cute. The product had to relate to their industry but still be practical. Another limitation was that the product not be too heavy so that it could work with direct mail. They ultimately decided on a heart shaped key carabiner with the imprint “Let Us Hook You Up.”
Result: Love at first sight
The dating service was extremely pleased with the product, and they noticed a 30% increase in attendance to their new “Single Mingle” functions. The dating service plans to use promotional products with all of their future direct mailings.
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