Challenge: How to cost-effectively drive students to a resourceful Web site
Alumni aren’t born at graduation, which is precisely why colleges and universities seek to engage students in various social, intellectual and recreational activities—the goal being to give students a strong, lasting sense of belonging to a campus community and culture. Carnegie Mellon University is no exception: its Office of Student Activities boasts over 225 recognized student organizations designed to impact students’ growth and development while building a sense of Tartan pride.
To accomplish those goals, the Student Activities team at Carnegie Mellon maintains a resourceful Web site where browsers can view a student organization directory and handbook, PR and regulatory information for student organization leadership, as well as an events calendar where students and leadership can easily find and list new and upcoming events. The site was great—a tremendous resource for students and activities leadership—but knowing that ‘build it and they will come’ would not apply, the Student Activities team contacted the promo know-how people.
Solution: Cover the campus with fun and funky imprinted stress balls
Appealing to a student’s inner child and sense of fun, ePromos sales rep Brent Mittleman helped the Activities team select a blue and white cartoon-like, man-shaped stress ball—a ‘stress man’—imprinted with the Student Activities Web site address. The unique promotion appealed to the team for two reasons: first, because the light-hearted giveaways would surely appeal to students, attract attention and drive traffic to the Web site; and, second, because the balls were inexpensive enough to enable the team to order a large quantity—large enough so that they could freely distribute them throughout campus.
Result: ‘Stress men’ swarm campus; drive awareness and a surge of Web traffic
Students loved the promotion! Soon enough, stress men began to appear all over campus: in the classrooms, in the dorms, in the dining hall, in the library. And everywhere the stress men went, they performed their promotional duty of driving Web traffic for the Student Activities team. The team reported a surge of visitors to the site, as well as an increased awareness of events among the student body. And that’s what we call a promo success!
Get out your aggression with Promotional Stress Balls.
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Carnegie Mellon Stress Ball Men (PDF Version)
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