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Case Studies

Fun Radio Station Giveaways Prove That Everyone Loves Free Stuff

Challenge: A radio station needed fun giveaway items to hand out to people on the streets.

Street marketing, along with focus groups, is a great way to meet and interact with a target audience. The venue enables companies to communicate with and impact their target audience directly – more so if you give out promotional products that aid in that interaction. So when radio station Big 105 The Drive, a popular music station in Red Deer, Alberta Canada, wanted to build further exposure of their brand by giving out fun products at different street marketing events, they knew they needed to come to the experts in promotional products, ePromos, to find a product that would help them get the response they were looking for.

Solution: The station chose five separate items to use as part of their campaign.

Big 105 chose custom flyers, lip balm, paper clip dispensers, mini staplers, and letter openers to promote their station on the streets. The items were all imprinted with the station’s name and frequency to promote recognition and increase the listener base.

Big 105 knew that these products were going to be used regularly by their recipients, building lasting brand exposure for the radio station.

Results: Collection of promo products a success.

The street teams handed out the products at the street events people flocked to receive them. “The Drive” team loved the response they got from their crowds and considers this an investment that they will continue to make for all future event. This proved to Big 105 and to ePromos that everybody really does love free stuff!

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Browse through our products that are perfect to promote your business in the Publishing and Media Industry.
Find other promotional staplers, custom flyers, promotional letter openers, imprinted clip dispensers,and custom lip balm for your next event.
Take a look at our category of Event Marketing Giveaways.

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ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!

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