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Case Studies

Georgetown University Alumni Association Uses Luggage Tags for Outreach

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Challenge: Georgetown University Alumni Association seeks high quality promo gift for new grads
Alumni associations have their work cut out for them: they work tirelessly to keep former students active in university happenings and connected to their alma mater, as well as to encourage ongoing financial support. Georgetown University’s Alumni Association turned to ePromos for a high quality graduation gift that would accomplish those goals while being useful to the Class of 2007 in their future career paths.

Solution: Debossed, oversized luggage tags travel with alumni through life’s journeys

Since students were moving to the next stage of their life’s journeys, we guided Georgetown staff to a promotional gift that echoed the traveling theme. Luxurious leather luggage tags, which new alumni could use on future vacations and business trips, were debossed with the Georgetown seal and sent to every graduate a few weeks after commencement. Georgetown takes great pride in its seal; to make sure even the finest details were visible, we engaged our overseas production partner to custom-enlarge the tags.
Result: Overseas production ensures high quality and low costs
Thanks to ePromos’ overseas connections, the Georgetown tags met precise specifications—and saved the university money as well. Following up on the travel theme, the Georgetown Alumni Association also recently ordered travel wallets with passport cases that complement the luggage tags for an alumni event to be held in Spain.

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Georgetown University Alumni Association New Graduate Gift (PDF Version)

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