Challenge: Finding the right incentive gift to encourage greater program retention and increased program participation among faculty and staff.
To encourage planned giving among faculty and staff (alumni and community friends are but two sources of ongoing donations to colleges and universities), Woodbury University administers a donation program, kicked-off each year for the past 12 years with an annual donation campaign. Faculty and staff may opt for a one-time donation, periodic donations or regular donations via payroll deduction. Either way, when a member has participated for three years, they receive an incentive “thank you” gift—and they continue to receive a new, different gift each year thereafter if they choose to remain in the program. Woodbury’s donation program coordinator contacted ePromos’ Promotion Specialist Jason Wallace for help in finding this year’s incentive gift to encourage greater program retention and increased participation among members not currently enrolled.
Solution: A wood- and charcoal-burning grill and cooler set large enough to hold a 12-pack.
In years’ past, participating donors took home logoed blankets, umbrellas and backpacks—all quality incentives, all bearing the fruit of good response. This year, however, Woodbury wanted an even better gift, a more costly gift, a more wow-worthy gift—and an even better response. After reviewing several options, the program coordinator selected one of the most unique promotional gifts to cross our desks in some time: the Explorer Grill and Cooler Set perfect for camping, tailgating and picnicking. The set is part cooler, part grill, featuring heavy gauge steel set atop charcoal or wood. The outer chamber holds the 12-inch grill; the insulated, lined inner cooler compartment holds up to ten 12-ounce cans. And logoed with Woodbury’s selected graphic, the set made a handsome and substantial incentive gift.
Result: Bar-raising grill and cooler set desired by non-participating faculty and staff—and even students!
Another campaign success! Woodbury’s donation program coordinator loved the imprinted graphic, not to mention the size and heft of the product, which drew mass desire and attention even among students, and even among faculty and staff not participating in the program. This year’s “wow” promotion also created a sense of anticipation about next year’s gift: the bar has been raised and Woodbury’s coordinator is already looking forward to the promotional surprises ePromos will recommend next year.
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