Promotional Products  » Education Center  »  Case Studies

Heavyweight Wristbands in Boy’s Blue Drive Prostate Cancer Awareness for Ed Randall’s Bat for the Cure Charity Foundation

edrandall.jpg
Challenge: To raise national awareness about prostate cancer using minor league baseball as a forum.
Raising national awareness of the dangers and prevalence of prostate cancer is the mission of Ed Randall, a longtime New York broadcaster and host of the radio talk show Talking Baseball. Randall, a prostate cancer survivor, formed the Bat for the Cure Charity Foundation after his disease went into remission. This year, Bat for the Cure, launching a minor league initiative against prostate cancer over Father’s Day weekend, reached out to ePromos’ Assistant Sales Manager Caren Aardema for help in developing just the right promotion.
Solution: Blue, imprinted awareness wristbands worn by minor league umpires everywhere on Father’s Day weekend.

Their selection was sure to be a winner: a light-blue, heavyweight cotton/elastic awareness wristband that would be worn by umpire crews on Father’s Day weekend across all International, Pacific, Eastern, Southern, Midwestern and Southern Atlantic minor league baseball teams—the goal being that every man, every family, would know that the first life-saving step against prostate cancer is a simple test.
Much as pink represents the fight against breast cancer; the Bat-for-the-Cure team chose light blue for the wristbands to represent men’s fight against prostate cancer. Not only did all umpires sport the wristbands on Father’s Day weekend: the Bat-for-the-Cure team also set up informational booths and provided free pamphlets about prostate cancer testing at 100 minor league baseball games throughout the season.
ump-photo4.jpg
ump-photo2.jpg Result: Grand-slam awareness success, plans for more wristband promos in the works.
The Bat-for-the-Cure team reports a grand-slam success, with umpires everywhere donning blue wristbands to show solidarity and drive prostate cancer awareness, and with much online and local press coverage being generated as well. The team is also planning additional prostate cancer awareness events using the same wristbands—in our eyes, the sign of a promotional home run!

wristband-prostate-cancer.jpg

Looking for more Sports and Recreation items?
Check out more apparel products.
Find items to promote brand awareness.

Ed Randall Wristbands (PDF Version)

Events Calendar
June
6/1 - 6/7
Last Week in June
All Month
3rd Sunday in June
Featured Success Story
Awesome Product!
Awesome Products!
Working with ePromos is vary easy and all the customer support guys are very helpful."
- Raj Kilaru, Sriven Technologies, LLC
Our Locations
New York
120 Broadway, Ste 1360
New York, NY 10271-0079
Minnesota
3001 Clearwater Road Suite # 001
St. Cloud, MN 56301
Arizona
Oregon
Florida
Massachusetts
ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!

Please log in



Or sign up for an account now