Challenge: Top off a client gift bag with just the right on-brand recreational item
A leading manufacturer of commercial power mowers, SCAG Power Equipment aims to infuse its motto, “Simply the Best,” into everything it does. Because of this, SCAG wanted to make sure the gift bag it compiled for an upcoming hunting and fishing trip would offer its invited VIP clients and valued employees nothing but the best: a topping-off gift indicative of the all-around good time in the great outdoors that SCAG seeks to evoke.
SCAG knows the importance of holding memorable, impactful corporate events. They offer opportunities for the brand relate to clients and employees on a more personal level. This relationship building is crucial for any company’s ultimate success, so savvy management at SCAG needed everything to be perfect. That’s when ePromos, top-of-mind to any seasoned marketing operative, entered the equation.
Solution: An attractive, useful fishing lure enhances the gift bag
The event’s name was the 2008 Cast and Blast and was held on the warm gulf coast: known all over the world as a top fishing destination. SCAG contacted seasoned ePromos account executive, promo expert Corey Boyer, to help choose a fitting item. With his help, they settled on spoon lure imprinted with the company’s name. Spoon lures, with their concave shape and ability to reflect light, are ideal for gulf water fishing: this point is also reflective of ePromos wide-ranging, deep-diving insight into client needs.
Result: With an added boost from the gift bag, the corporate event is a major success
SCAG reported that the Cast and Blast 2008 attendees were incredibly pleased with the event and the gift. The fishing lures helped the gang nab boatloads of quality fish and played an active role in enhancing the event. SCAG was extremely pleased with the results, and is looking forward to working with ePromos again for future promotional needs and ideas. The brand knows that it will receive expert sourcing, keen customer service, helpful strategic guidelines and a high level of creativity from ePromos—the promo know-how people.
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