Challenge: Stand out in the mail and bring in new customers
Even in this age of e-mail, e-commerce and e-everything else, direct mail is still where it’s at when it comes to finding new customers: an industry report released a year ago by the Winterberry Group predicts a steady growth in direct mail spending—6.8% per year through 2009—as marketers continue to receive returns from their direct mail investments.
Peachtree Settlement Funding is one company that has successfully leveraged the direct mail channel to acquire new leads; the firm, a specialty factoring organization, helps people achieve their financial goals and realize unrealized expectations today by providing immediate access to settlement, lottery and other structured, long-term payouts.
Solution: A cute holiday mailer + a strong call-to-action + refrigerator magnet + ePromos’ fulfillment services
The Peachtree team, ready to bring in new business over the holiday season, turned to their ePromos Promotions Specialist Brent Mittleman for help. Together, Brent and the Peachtree team developed a special holiday mailer with a matching refrigerator magnet that would stand out in deluge of holiday mail. The Peachtree team also took advantage of ePromos’ direct mail fulfillment services to ensure the speediest delivery and to save themselves time. We prepared and sent the mailer to 21,000 potential new Peachtree clients; Peachtree eagerly awaited the result.
Result: New mailing control established as past response records are broken!
The mailer, which included the company’s contact information and a rousing call-to-action, broke all previous records, returning the highest ever response in Peachtree’s direct mail history. The Peachtree team plans to work with ePromos to develop more ROI-rich ways to leverage direct mail—an old-fashioned but highly effective communication channel.
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Peachtree Direct Mailer (PDF Version)
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