Challenge: Create awareness of hospital services and location.
A hospital was concerned that local residents were unaware of it’s location and services. After considering it’s options, the hospital decided to host a health fair to promote it’s services. People would be contacted via a direct mail campaign that would include an affordable promotional gift to encourage them to show up. The hospital also wanted gifts for attendees at the fair to take home with them.
Solution: Host a health fair at the hospital and give out promotional merchandise to increase exposure.
The hospital eventually chose a jumbo business card magnet for the direct mail campaign. The imprint on the magnet included the hospital’s logo, a directional map, and emergency numbers. The background of the magnet included a ghost image of the hospital’s building with a bright blue skyline. At the actual health fair, the hospital used BiC WideBody Retractable Message Pens as giveaways. The window imprint on these pens included words promoting the hospital’s tagline, services, address, and telephone numbers. For kids attending the fair, the hospital used person-shaped pencils in a variety of colors.
Result: The hospital gained widespread exposure and stronger relationships with the community.
It also enjoyed a huge turnout at the health fair, which led to improved awareness of the physical location and the services offered. Attendees were pleased with the promotional gifts they received and their opinions of the hospital improved greatly. The hospital appreciated the chance to bolster their ties to the community they served.
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