Challenge: How to help family members who admit their loved ones into nursing homes feel comfortable at the care center.
The New Courtland Network offers a full range of high-quality medical services to meet the specific needs of its nursing home residents, varying from dementia specialty care to long-term care. However, due to the perceived threat of constant exposure to germs, New Courtland struggled to help family members of admitted residents feel comfortable in its compassionate environment. New Courtland wanted a promotional product that would ease visitors’ concerns about the potentially contagious environment, while highlighting their commitment to providing for the physical, social, emotional, and spiritual needs of the residents at New Courtland. While there are many healthcare related products available, the New Courtland team concluded that the antibacterial hand sanitizer spray pen was the answer.
Solution: Antibacterial hand sanitizer spray pen.
When confronted with the seemingly endless options for a potential giveaway, New Courtland worked with Account Executive Michael Bloomenthal to select the most practical product for visitors. While instant care kits and anti-bacterial sprays were all viable options, New Courtland team members realized that a product with an immediate impact on the family members’ visit would have the greatest impact and decided to go with the antibacterial hand sanitizer spray pen. Because visitors are typically uncomfortable with the idea of being surrounded by ailing residents, New Courtland staff members believed that the antibacterial hand sanitizer spray pen could dispel vistors’ fear of germs. Not only does the multifunction pen provide visitors with a means of instantaneously cleaning their hands when visiting the nursing home, but it also gives visitors a pen to fill out any medical forms at the care center. The combination effectively illustrates the tremendous care and thought their staff puts into every aspect of their care for their residents and visitors.
Result: Visitors thrilled about versatile pen, sets up identical giveaway program at five other nursing homes.
The New Courtland team’s instincts were right, and family members of admitted residents loved the giveaway. The convenience of having a hand sanitizer and pen in one is invaluable in a setting like this. By giving away a product that made family members feel more comfortable during their visit, New Courtland reinforced the idea that its staff is making every effort to make every resident feel just as safe and comfortable. Following the success of the giveaway at its first nursing home location, New Courtland launched an identical giveaway at five other care centers, winning over even more family members and visitors.
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