Challenge: A sorority had to find a long-lasting, gender-neutral giveaway for guests at an upcoming formal dance.
With their winter formal rapidly approaching, the sisters of the Delta Gamma sorority at Cornell University racked their brains to come up with the perfect party giveaway. As they reflected on the gift choices from the years before – customized martini glasses and other “girly” items – they decided that this year they would pick something more gender-neutral so that the sisters’ dates could enjoy the party favors as well. They also wanted a promotional item that would get the name of the sorority out there and increase campus-wide recognition. The sisters knew that the more people who were aware of the sorority, the easier it would be to recruit new pledges year after year.
As they threw around some ideas, one of the Delta Gamma sisters noticed a shark fin can cooler sleeve on her desk which she had received at a beverage promotion nearly a year earlier. Surprised with the long-lasting staying power of the can cooler, she ran the idea by the rest of the sorority. All of the sisters agreed that a Delta Gamma cooler sleeve would be a fun party favor that everyone could enjoy. Delta Gamma sought the expertise of The Promo Know-How People to find the perfect can cooler sleeve for their formal dance and future promotions!
Solution: Delta Gamma chose an inexpensive beverage cooler sleeve that put their name on display!
Delta Gamma was paired up with Promotions Specialist Caitlin Powers for their can cooler campaign. Armed with plenty of knowledge about the top-selling beverage coolers, Caitlin recommended a basic model that was both inexpensive and highly customizable. The Folding Can Cooler Sleeve that Caitlin recommended was a perfect match for the sorority’s needs, and they decided to go with it right away. Delta Gamma chose a royal blue drink insulator imprinted with their sorority name and an anchor logo in green ink. The large imprint area allowed the girls to create a highly-visible promotional item that could be easily seen.
Result: The cooler sleeves were a big hit – even after the formal was over. To this day the sisters spot their branded drink insulators all over.
The cooler sleeves arrived on time for the December 7th formal dance and there were plenty of extras that would eventually find their way into the hands of prospective pledges all over the Cornell campus!
The Delta Gamma custom drink insulators were a huge success and a big hit with everyone who attended the formal. The sisters’ dates in particular appreciated this year’s lack of martini glasses and have been making use of their can coolers ever since!
Since the sorority had plenty of extra cooler sleeves, they began to give them away as part of a general promotional campaign. As the drink insulators spread around campus people started to come out of the woodwork asking how they could get their hands on one! Even weeks after the formal was over the girls reported spotting their custom cooler sleeves all over campus and were thrilled with the amount of inexpensive exposure the sorority was getting. Delta Gamma was very pleased with their investment and plan to run similar campaigns for future events.
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