Challenge: To identify a recession-smart holiday gift appropriate for staff from the basement to boardroom.
Your organization’s annual event, be it holiday party, corporate picnic or hoedown shindig. One of your many tasks is to select and source gifts that act to welcome new staff, show appreciation to the team and foster a renewed sense of community. In years’ past, your firm gifted food and other consumable products with rave reviews, but this year you’d like to try something different. For one, at this year’s event your firm will unveil something new—be it a new logo, new product or new partnership. For two, you’d like to show sensitivity to a troubled market by gifting a budget-conscious product people will repeatedly use and remember rather than consume and forget.
This scenario is playing out across corporate America as organizations seek to cut costs while providing added value to staff through their gift programs. And as colleges and universities respond to the pinch of decreased funding and donor support, the scenario will play out across academia as well. Rollins College near Orlando, Florida, is one such institution seeking to make a difference with its holiday gift program. Rollins, the oldest college in Florida, is ranked as the top regional university in the South by U.S. News and World Report and is consistently recognized by Peterson’s, Barron’s and The Princeton Review as being among the finest private, liberal arts colleges in America.
With their holiday faculty and staff party fast approaching—and the first party in many years to be held during a recession—the Rollins team set out to find an appropriate promotional gift: one that would showcase the college’s newly unveiled logo while providing long-lasting utility to staff from the basement to the boardroom and beyond. Their search led them to ePromos’ extensive online catalog, where the team needed to find the perfect item.
Solution: Roomy, easy access insulated lunchbox with top-loading flap.
Solution: the Easy Access Insulated Lunch Box in royal blue – one of the school’s corporate colors. This particular promotional cooler has a top-loading flap, which makes getting drinks and snacks in and out while on the go a snap. Crafted with durable 70d Nylon, the lunchbox also features a front pocket and padded web carrying handle to provide years of comfortable use. The committee felt staff would find the product useful, as they’d noticed many more people bringing lunches rather than eating out due to the economic crunch. ePromos Promotions Specialist Amanda Ammirato placed the team’s order and managed production to ensure a prompt, trouble-free delivery.
Result: Lunchboxes spotted across campus; help college, staff save money.
The Rollins team predicted correctly: staff not only commented on how well the new logo looked on the bag; they also remarked on their plans to use the new lunchbox as bringing lunch from home has become much more common these days. Staff also liked that the lunchboxes are roomy and insulated to help keep cold foods cold and hot foods hot. The team is also pleased to see the new logoed lunchboxes on campus each day—yet another sign of a successful promotion.
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