Challenge: Become the leading laser eye treatment facility in the area.
A laser eye treatment facility needed an effective promotion that would help them surpass fierce competition in the area. The promotion would be given to clients in order to demonstrate the high level of customer service and encourage them to refer new business to the center.
Solution: Fill a promotional mug with post-up supplies to increase satisfaction and encourage referrals.
The treatment center eventually decided on a promotional travel mug with a full-color vignette of an eye next to the tag like “Eye Love Jules Stein Clinic.” The mugs were then filled with supplies that patients would use after their operations, and given to them following their laser surgery procedures.
Result: Patients loved the package and ended up referring new business to the center.
The compact and creative package not only aided in recovery, but helped position a lasting message. The eye treatment center was able to surpass its competitor’s in terms of level of exposure, leading to several new clients. Many patients who were pleased with the quality and service provided by the company referred more new patients to the center.
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