Challenge: Find a memorable promotional product to be used as a sales force leave-behind gift.
Educating young children isn’t a one-size-fits-all process. Kids learn at different rates and respond to different techniques, but it’s often difficult to determine what works best for a specific child. That’s where Let’s Go Learn, Inc. comes in. Let’s Go Learn has developed precise testing methods which give teachers the data they need to make helpful changes in their instruction methods. LGL products give detailed assessments of students’ strengths and weaknesses based on diagnostic testing. The results of these tests can then be used to create better ways of helping kids learn!
In order to expand their customer base, Let’s Go Learn, Inc. wanted a unique promotional product that could be tied in to a simple marketing message: There’s no magic pill that can solve education problems, only effective teaching.
Members of the sales team would take this promotion to meetings, where they could use it as a leave-behind item to keep prospects thinking about the opportunity. To find an unforgettable item, they called up ePromos Promotions Specialist Valerie Bogucharova.
Solution: Promotional prescription pill bottles filled with candy — just what the doctor ordered!
Valerie knew that in this case, a typical promotional product like pens or post-it notes just wouldn’t cut it. Let’s Go Learn needed a creative promotion that would stick in the minds of their prospects and encourage them to make the purchase. After careful deliberation, Valerie and Let’s Go Learn decided on custom prescription pill bottles filled with candy. The item was certainly unique, but it was the label imprint on the bottles that really sealed the deal:
Warning: We wish there was a magic reading or math pill to give our students, but in reality we can only change the way we teach. By using true diagnostic data like that gained from DORA and DOMA, we can differentiate instruction and truly help students achieve long-term success.
The label also included a free trial offer of Let’s Go Learn’s services. Recipients could follow a URL link on the bottle to take a sneak-peak at the incredible products offered by the company.
Result: Prospects loved the novel promotional item; many were excited to take advantage of the free trial offer.
The candy pill bottles were a huge hit with clients and prospects, who continuously remarked on the creativity of the idea. Let’s Go Learn was thrilled to have such a useful marketing tool, and was excited about the effectiveness of their message. The company reported that many people took advantage of the free trial offer after they were given a pill bottle. Let’s Go Learn plans to use the same pill bottle promotions at industry events and trade shows in the future.
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