Promotional Products  » Education Center  »  Case Studies » Lip Balm Helps Promote New Vodka Flavor

Lip Balm Helps Promote New Vodka Flavor


Challenge: Promote a new flavored vodka to women
Absolut Vodka had just come out with a new mandrin flavor, and was looking for a unique way to market it. Social research had suggested that women would be the target audience to specifically advertise their product to.
Solution: Custom flavored lip balm was created to raise brand awareness
The company had Standard Lip Balm in Metal Tins custom made to taste like their new mandrin-flavored vodka. Absolut then hired a wait staff to go into upscale nightclubs and bars in big cities, and give the lip balm to women as a gift. Their goal was to try to get women interested in ordering a drink with Absolut Mandrin after receiving the lip balm.
Result: A dramatic increase in Absolut Mandrin sales
Not only did the promotion generate more liquor sales with the new flavor, it also helped create a positive brand image among female consumers. Furthermore, the women had a promotional product they could use later, guaranteeing sustained exposure for the brand.
8825452S.jpg
Browse Promotional Bath and Body Products
Browse Bartending Service Promos
Browse New Service Launch Promotional Products

Our Locations
New York
222 East 44th Street
New York, NY 10017
Minnesota
916 St. Germain Street
St. Cloud, MN 56301
Arizona
Oregon
Florida
Massachusetts
ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating ten successful years in the promotional products and logo apparel business. Find the right promo product today!