Local Bank Invests In Customer Loyalty with Colorful Promotional Mugs

Challenge: To thank bank customers for their loyal patronage during a 1-year anniversary promotional campaign.

After one year in business, American Plus Bank wanted to celebrate their anniversary by thanking the local customers who had made the milestone possible. The small independent bank was founded in 2007 to serve businesses and individuals in the San Gabriel Valley and surrounding Los Angeles County. When the venture became a resounding success, bank officials knew they had only loyal customers to thank.

American Plus Bank wanted to find a suitable token of their appreciation that they could give to bank customers during the one-year anniversary celebration. To get started on the project, they decided to dial ePromos to gather some expert advice.

Solution: Colorful high-quality glass mugs imprinted with the American Plus Bank logo distributed to a receptive customer base.

American Plus Bank worked with Promotions Specialist Valerie Bogucharova to find the perfect item to give to the customers they owed their success to. After some careful consideration, the bank chose colorful 13 oz. glass mugs for the one-year anniversary giveaway. This colorful version of one of the most popular promotional gifts provided value to recipients while showcasing the American Plus Bank brand.

Result: The popular mugs were a huge hit with bank customers; a re-order had to be placed only 2 weeks after the first!

Just two weeks after the anniversary celebration, American Plus Bank had already run out of mugs! The handsome drinkware was an undeniable hit with customers, and American Plus Bank was happy to place a re-order to replenish their stock. The bank loved the mugs from the very start, but hadn’t expected the campaign to be so successful! Those who had planned the giveaway agreed that promotional products were an effective and inexpensive way for small companies to generate goodwill and brand name awareness.

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