Challenge: Private equity firm seeks a promotion with visual buzz for its much-anticipated IPO
When your company is launching what is considered a “significant event” by key media in your industry, the promotions you choose for it should be highly visible, highly buzz-worthy. And that’s precisely why the New York investment firm The Blackstone Group turned to ePromos: company executives were preparing for their company’s high profile, high energy and highly anticipated IPO on the New York Stock Exchange. The Blackstone Group will forever stand in trading history as the first major U.S. private equity firm to go public.
Solution: Two-tiered promotion rightly reflects The Blackstone Group’s style and panache
The Blackstone team wanted to give senior executives and traders an IPO-day promotional gift that would stand out amidst the media frenzy. The gift should be classy, to reflect the quality of the firm; it should also prominently display the Blackstone logo for easy viewing during various media events. We selected just the right gift, with a twist: two variations of baseball-style caps. The first, luxury hats for senior executives, embroidered with a custom commemorative logo and the new Blackstone trading symbol, designed by ePromos’ in-house artists; the second, distributed to traders by the thousands at the opening trade, used the standard Blackstone Group logo.
Result: Distinctive caps distributed en-masse create a dramatic effect that lasts
The overall effect on the floor was dramatic, an undulating sea of black Blackstone Group hats creating a trade symphony. Today, Blackstone Group employees appreciate owing their own unique commemoration of the historic day; and the standard hats are still distributed by Blackstone Group professionals at tradeshows and conventions to continue to promote the Blackstone Group name and brand.
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Blackstone NYSE Debut (PDF Version)
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