Challenge: To find a brand-able beach towel to give as a corporate gift.
Companies give corporate gifts for reasons as diverse as there are gifts available. Some offer gifts in appreciation for a job well done. Others use gifts to spread a message or promote a campaign. Yet others give gifts at company meetings, whether holiday parties or far-flung, corporate retreats.
With its annual Caribbean incentive retreat drawing near, the team at United Therapeutics set out to find a high-quality promotional product matching the locale’s Caribbean theme. United Therapeutics is a biotechnology firm focused on the development and commercialization of products to improve cardiovascular health and to treat certain infectious diseases, like hepatitis C, and forms of cancer, like metastatic brain cancer. The upcoming retreat would bring together employees and their spouses from the firm’s offices in Maryland, Florida, North Carolina, Washington D.C. and the United Kingdom, giving management a forum through which to express appreciation for employees’ hard work, effective management and contributions to the success of the company.
Solution: The signature heavyweight beach towel by Towel Specialties.
The team reached out to ePromos Account Executive Nomi Yitzchaki with a desire for branded beach towels that would welcome employees upon arrival. Nomi presented several options, from which the United team selected a towel not available on the ePromos Web site: the Signature Heavyweight 40 x 70-inch beach towel by Towel Specialties. This huge towel, weighing in at more than 1.5 pounds, provides a large decorating surface and is available in nine colors from royal blue and turquoise to tangerine and fuchsia. The logo may also be applied in a Tone-on-Tone look, by embroidery, or by a combination of both.
Result: Both team and staff enjoys beach-themed towel’s size and plush feel.
Both the United Therapeutics team and gift recipients loved the size and thickness of the towel. The team had never provided a gift like this before, so staff was duly impressed. They also liked that the gift fit the theme of the meeting—staff members were able to use their towels during the trip while on the beach, creating a unique visual tribute to the United Therapeutics team.
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