Promotional Products  » Education Center  »  Case Studies

Logoed Mugs, Towels, Caps and Totes—With a Little Help From the ePromos Art Team—Drive Word of Mouth and Traffic for the Human-powered Search Engine Mahalo


Challenge: To transform a 4-color logo into forms suitable for a cost-effective “free stuff” promotional-giveaway marketing strategy

“Free stuff.” These two powerful words, more than any other, get customers talking and people spreading the word about your business like wildfire. And that’s precisely the word-of-mouth strategy the new search-engine entrant Mahalo followed with the launch of its “Show Us Your Mahalo” promotion.

Mahalo, Hawaiian for thank you, is a human-powered search engine that organizes and categorizes search results, which, according to Mahalo, “…never links to spam, mediocre content or deceptive sites. It’s that simple.” Through its new promotion, Mahalo would leverage the dual thrust of “free stuff” and social networking to drive users to its site by offering free swag to those who would help to build the service. In planning the promotion, the Mahalo team turned to ePromos for help selecting several high-quality yet cost-effective “thank you” promotional products to drive site traffic and build the brand.

Solution: The ePromos art team reworks 4-color logo for professional, high-quality printing and embroidery on a mix of giveaway products.

Team Mahalo selected a mix of useful promotional giveaways, including two not listed on the ePromos site but easily sourced by our team—a beach towel and coffee mug. The Mahalo team also selected, this time from ePromos’ extensive online inventory, an eco-friendly tote with 28-inch handles crafted from 25 percent post-consumer recycled materials, as well as a high-quality promotional cap made from lightweight, brushed cotton.

The Mahalo logo, a 4-color process logo, momentarily presented a challenge, as 4-color logos mean higher imprint charges and setup fees for each color. To keep the budget in check while retaining the quality needed for embroidered hats and screen-printed beach towels, ePromos’ talented art team reworked the Mahalo logo in several ways for the best imprinting on the various products.

Result: Promotional success! New logos save money and look great; promotional products drive word of mouth and increase search engine usage.

Team Mahalo reports—and you can see for yourself at Mahalo’s “Show Us Your Mahalo” page—that as Mahalo users around the world began receiving and photographing themselves with their giveaways, word quickly spread driving more and more folks to Mahalo to see what all the fuss was about and to join the promotion. Team Mahalo also reports another key indicator of promotional success: that they plan to launch other promotional products campaigns in the future.


Find more products for the Computer and Internet Industry.
Check out our other Imprinted Caps & Hats.
Take a look at our other Promotional Beach Towels.
Find other Custom Mugs.
Take a look at our other Promotional Tote Bags.
Discover ways to promote Brand Awareness for your company.

Mahalo Giveaways (PDF Version)

Events Calendar
Featured Success Story
Awesome Product!
Awesome Products!
Working with ePromos is vary easy and all the customer support guys are very helpful."
- Raj Kilaru, Sriven Technologies, LLC
Our Locations
New York
120 Broadway, Ste 1360
New York, NY 10271-0079
3001 Clearwater Road Suite # 001
St. Cloud, MN 56301
ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!