Challenge: To transform a 4-color logo into forms suitable for a cost-effective “free stuff” promotional-giveaway marketing strategy
“Free stuff.” These two powerful words, more than any other, get customers talking and people spreading the word about your business like wildfire. And that’s precisely the word-of-mouth strategy the new search-engine entrant Mahalo followed with the launch of its “Show Us Your Mahalo” promotion.
Mahalo, Hawaiian for thank you, is a human-powered search engine that organizes and categorizes search results, which, according to Mahalo, “…never links to spam, mediocre content or deceptive sites. It’s that simple.” Through its new promotion, Mahalo would leverage the dual thrust of “free stuff” and social networking to drive users to its site by offering free swag to those who would help to build the service. In planning the promotion, the Mahalo team turned to ePromos for help selecting several high-quality yet cost-effective “thank you” promotional products to drive site traffic and build the brand.
Solution: The ePromos art team reworks 4-color logo for professional, high-quality printing and embroidery on a mix of giveaway products.
Team Mahalo selected a mix of useful promotional giveaways, including two not listed on the ePromos site but easily sourced by our team—a beach towel and coffee mug. The Mahalo team also selected, this time from ePromos’ extensive online inventory, an eco-friendly tote with 28-inch handles crafted from 25 percent post-consumer recycled materials, as well as a high-quality promotional cap made from lightweight, brushed cotton.
The Mahalo logo, a 4-color process logo, momentarily presented a challenge, as 4-color logos mean higher imprint charges and setup fees for each color. To keep the budget in check while retaining the quality needed for embroidered hats and screen-printed beach towels, ePromos’ talented art team reworked the Mahalo logo in several ways for the best imprinting on the various products.
Result: Promotional success! New logos save money and look great; promotional products drive word of mouth and increase search engine usage.
Team Mahalo reports—and you can see for yourself at Mahalo’s “Show Us Your Mahalo” page—that as Mahalo users around the world began receiving and photographing themselves with their giveaways, word quickly spread driving more and more folks to Mahalo to see what all the fuss was about and to join the promotion. Team Mahalo also reports another key indicator of promotional success: that they plan to launch other promotional products campaigns in the future.
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