Objective: To find a unique stress ball for an ongoing stress ball campaign.
Zucker, Goldberg & Ackerman (ZG&A) represents a unique clientele in New Jersey and Pennsylvania: mortgage servicers, banks and investors in all aspects of defaulted residential loans, including foreclosures, bankruptcies, loss mitigation, evictions, REO closings and litigation. Because of the fast-paced nature of their practice, the firm is devoted to technology, innovation and automation to help meet client needs—fast.
To stress the firm’s speed of service and quick turnaround time, each season the ZG&A team purchases new stress balls imprinted with various messages related to speed of service. This time, they turned to ePromos Account Executive Nomi Yitzchaki, in search of the next stress ball for the firm’s ongoing campaign.
Solution: A fire-truck-shaped stress ball imprinted with the firm’s logo and a clever message.
Their choice: a fire truck stress ball imprinted with the firm’s logo and its latest message “We’ll put out your fires,” drawing a vivid comparison between the quick response of fire fighters during fire and safety emergencies and the quick response of the ZG&A team during legal emergencies. The truck’s bright red color, impressive four-inch-long size and bold, imprinted message would make a lasting, memorable impression on clients and prospective clients alike.
Result: Good, and better, as stress “trucks” are well-received by clients.
The ZG&A team tells us that they were pleased with the quality of the product, happy to have selected the fire engine for their ongoing stress ball campaign and happier still that the stress “trucks” continue to be well-received by clients and prospective clients.
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