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Lotion Used to Promote Tax Season

Challenge: Advertise accounting services in a unique way
Liberty Income Tax, a large accounting agency, was looking for a way to remind people of the upcoming tax season. They needed a product that was both functional, and could help bring in new clients.
Solution: Distribute imprinted bottles of hand lotion
The agency decided to have custom bottles of stress relief hand lotion made. The front of the bottle read, “Liberty Income Tax, a stress free solution to tax season.” On the back was a message telling customers that if they brought the lotion into the nearest office, they would receive $25 off their tax preparation.
Result: Increase in new customers
From this simple promotion, Liberty Income Tax received a large number of calls from new clients wanting to set up appointments. Almost all of them mentioned that they had the lotion bottle with the coupon, which is what inspired them to call.
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