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Low Cost, Long Lasting Promotional Tool Drives Sales for One Communications’ New Corporate Store

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Challenge: How to maximize awareness—at minimal cost—of new company initiatives
If you’re looking for an inexpensive way to quickly generate awareness or drive sales over time for new programs and promotions, consider the story of One Communications. Patsy Keady, the firm’s marketing manager, needed an inexpensive way to let employees know about the company’s new internal retail store: where to find it, how to use it—and why they should.
Solution: Distribute a useful, branded promotional item to get—and keep—people talking
A paper memo or e-mail would be quickly forgotten; Patsy needed something long lasting, something people would keep around and see often. With that in mind, we created a promotional sticky note cube that would:

  • Generate buzz immediately during distribution

  • Communicate the where, how and why of using the store
  • Be useful and therefore stay out on desks for some time to come
  • Fit within a tight budget

Result: New store orders continue to pour in months after launch
The buzz is out! Patsy reported that the offices were abuzz with talk about the new service after the cube distribution. “Our employees were so excited about the store,” she said. “They kept asking me when it was going to open.” The buzz has stayed out as well: since launching the store in mid-February, orders for the company’s branded merchandise continue to pour in—and are expected to continue at a steady pace for the foreseeable future.
Take Away Message:
The right promotional product can effectively communicate new services and procedures to your employees better than training, memos or internal press releases alone.
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One Communications Internal Store Promotion (PDF Version)

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