Challenge: A major industry retailer seeks a promotional giveaway that was distinguishable enough to attract consumers attending the biggest wireless technology exhibition of the year.
Is it easy finding a promotional product that is ideal for optimal brand exposure, has an attractive price point, is unique, customizable, and aesthetically pleasing, AND corresponds perfectly with your specific industry? Of course…as long as you have some help from the experts!
This was the case for a major distributor in the technology industry that wanted to find a promotional item that was useful to both men and women, innovative, financially practical, attractive, and had a simple design. The distributor wanted to stand out in a sea of exhibitors at the largest wireless technology trade show catering to industry professionals.
So how do you get your products noticed and your brand visible when there are so many other brands in attendance and there are droves of giveaways being presented?
Solution: Offer a product that is highly unique and handy, corresponds with the industry, and showcases the brand’s logo visibly to heighten brand awareness.
The vendor provided a unique shelving system called the Driinn Charging Station, which is compatible to any wireless hand held device. The device comes in a variety of colors and is an awesome means of storage while charging your cell phones, PDA, iPod etc. The distributor demonstrated the product’s use: one can conveniently wrap your chargers’ cord around the device, which would prevent trip hazards and the fuss of the detangling a web of cords.
There are so many varieties of organizers and cases for electronics but the various bright colors and simple design of the Driinn Charging Station served well as a mini billboard for the company’s logo, giving them maximum exposure during the exhibition.
Result: Increased table traffic amongst the industry professionals attending the exhibition.
The Drinn giveaway accumulated plenty of buzz for the distributor, increasing their popularity and brand exposure at the trade show. The vendor was way below their budget AND they successfully reaped the benefits of using a promotional item that was creative and unique.
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