Challenge: How can a manufacturing company promote loyal customers?
A manufacturing company sought to establish personable customer relations that would promote repeat business. In the manufacturing industry, the company saw the area of customer relations to be a dimension that could set them apart from the competition.
Solution: Develop a customer retention program with corporate gifts.
They customized a caddy to thank customers and prospects for their time, as well as to serve as a reminder of the new products discussed at sales meetings. The Caddy was specially printed with the company logo and contact information to recruit new business. The manufacturing company ordered 500 caddies filled with imprinted pens for sales representatives to gift at the conclusion of sales calls. When a personal meeting was not possible, sales representatives would leave the caddy and sales literature for the client.
Result: Recipients appreciated the gift and it led to an increase in repeat calls.
Clients appreciated the extra touch of quality service that the caddy expressed. The manufacturing company experienced a positive response rate in follow-ups from initial sales calls. The leave-behind gift simply could not be overlooked. It’s evident that prospects received an exemplary first impression. The custom caddy generated numerous new accounts and successfully expanded the client base.
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