Objective: A weight loss center in Columbus, OH was looking for a creative way to encourage their clients to take the nutritional supplements needed for healthy weight management.
Although the clients knew that they needed to take their pills daily, many complained that sorting through bottles each morning was a hassle and easy to forget or put off.
Presenting their problem to their local distributor, the staff was shown a variety of pill boxes, but none of them reflected the image of the weight loss center. The distributor’s dilemma was to find a 7-day pill strip that not only reflected the flair of the center, but would be roomy enough to hold the large tablets their clients required.
The staff was shown the 7-Day Med Minder and immediately loved the modern style. The pill compartments were large enough to fit their multiple daily vitamins and the angled imprint area was perfect for really making their name stand out.
They ordered 2,000 and distributed them to new and existing clients.
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