| Challenge: How to spice up a press kit with a fashionable promotional product.
A new fashion magazine wanted a gift for their company’s press kits which were to be sent to member of the press inviting them to the magazine’s launch party.
Solution: A sleek keychain is chosen for the press kits.
Since the distributor had a 3 week lead-time, she presented her client with a promotional metal keychain. The stylish keyholder, who’s overall style match the fashion-forward image of the magazine, is manufactured overseas and, as a result, is very affordable. The keyholder features a disk that swivels and recommended that the magazine’s logo be engraved on one side, with the event date on the other side.
Result: The promotion is a sucess and gets higher attendance numbers than expected.
The magazine loved the keyholder and the event had a larger than anticipated press attendance. The client also heard that many of the recipients still use the keyholder.
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