Challenge: Find a low-cost promotional holiday gift that serves dual promo purposes
The Cottonwood Treatment Center is a residential treatment community for youth with impulse control disorders, learning disabilities and other mental and physical health issues. The Center is also slated to become one of only six nationally approved fetal alcohol spectrum disorder diagnostic centers and the only one of its kind combining diagnostic and treatment capabilities—in the country. At its core though are people. The Center prides itself on its cadre of dedicated staff, all of whom have devoted themselves to helping youth lead more fulfilling and enriching lives. To find just the right way to offer a warm, holiday ‘thank you’ to its dedicated staff, the Center team turned to ePromos.
Solution: Cost-effective and portable mini, imprinted FM clip radios
The strategy quickly became clear after discussions: we were looking for fun, convenient promotional giveaway—a gift that would serve double duty as both an internal and external promotion. After ‘scanning’ various options, Center staff quickly ‘tuned in’ to a unique promotional item—a portable, scanning FM clip radio in an appealing translucent purple. Shaped like micro CD players, the imprinted gifts were small enough to encourage employees to carry with them after hours, thus maximizing visibility and promotional power. The radios were also very affordable—a key concern for non-profits with lean budgets.
Result: Gift radios surprise employees; increase name recognition in community
Cottonwood Center employees were pleasantly surprised when they received their gifted FM radios, a throwback to a time when listening to music was simpler—a time before expensive mp3 players ruled the world. Center staff was also pleased with the promotion: they successfully rewarded their valued employees, thus increasing morale, output and impact on the youth they serve, while also gaining an invaluable increase in name recognition in the community as well.
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Cottonwood Medical Center Radios (PDF Version)
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