Challenge: A mystery author needed a one-of-a-kind promotion to introduce a new novel series to convention-goers.
Wendy Roberts is a popular fiction author best known for her captivating tales of mystery. With a new book series to introduce and the popular BoucherCon mystery genre convention coming up, Wendy wanted to find a thrilling giveaway that would help showcase her new “Ghost Dusters” mystery series to fans and aficionados at the show. For assistance with her campaign, Wendy turned to ePromos Assistant Sales Manager Caren Aardema.
Solution: Scary coffin pens imprinted with information about Wendy’s novels were given to BoucherCon attendees.
Since Wendy’s specialty is the mystery genre, she decided to go with a promotional product that fit well with this theme. The final choice was a Coffin Flip-Open Billboard pen, which featured a coffin that could be flipped open to reveal hidden messages. The spooky giveaway was the perfect choice for a mystery novelist. Wendy took her stash of pens to the conference where they helped her engage attendees and introduce her new book series.
Results: BoucherCon was a big success; recipients loved the coffin pen as well as Wendy’s new novels!
Wendy was delighted with the final product, and evidently, so were the conference attendees who were lucky enough to get their hands on one! Wendy reported that the coffin pens were definite attention-getters that had people coming to her display throughout the event. The pens gave her a chance to talk to mystery fans who were the primary audience for her new book. Overall, the conference campaign was a resounding success.
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