Challenge: Finding a Promotional Product Worthy Enough to Mark a Significant Corporate Milestone
When a firm reaches a major milestone, a celebration is certainly in order – and so is a promotional product worthy enough to mark the significance of the special event. When liquid natural gas leader PT Badak’s Indonesian facility achieved a major milestone, 10 million man-hours without a disabling injury, they knew they needed to connect with a promotional product expert.
Members of the PT Badak team wanted two things from there special milestone acknowledging gift. First, they wanted a product that their employees could carry with them in the facility – which would serve as a constant reminder of their accomplishment. Second, the team wanted to give their employees something that would keep them hydrated in the hot Indonesian climate – the team set their sights on drink-ware. While an ordinary mug or other drink-ware product would have worked to meet the team’s primary goals, it would not have matched the significance of the milestone, nor would it have worked well to incent employees to want to strive toward their next goal. That’s when the PT Badak representative office in the USA (Indophil International Services LLC) turned to their promotional product expert: ePromos Account Executive Stacey Lewis.
Solution: A Badak and Milestone-Branded Jumbo ThermoCafe by Thermos®
After numerous rounds of samples and suggestions, Stacey, drawing from her extensive knowledge of milestone programs, incentive promotions, and brands, presented the jumbo ThermoCafe stainless steel bottle with a twist and pour stopper by Thermos®. This unbreakable, double-walled vacuum insulated thermos, designed with an easy to carry folding handle for convenience and portability, keeps hot things hot and cold things cold. PT Badak knew right away that this was the product they’d been searching for. The internationally renowned Thermos brand exemplifies quality, longevity and stick-to-itiveness – making it the perfect celebration reward and incentive for Badak employees. The team also knew that employees would readily recognize the traditionally expensive brand from retail venues, thus giving the gift added cachet. And, to make a great gift even better, the Thermos’ surface area would accommodate more text than could an everyday, ordinary mug. The team was able to imprint not only the PT Badak logo, but also an encapsulated version of their story as well: “10,000,000 Man Hours without a disabling injury 2008”—an added, valuable bonus.
Result: Thermoses Presented at Special Ceremony Mark Milestone, Boost Morale, Increase Productivity and Enhance Plant Safety
5,000 Badak- and milestone-branded thermoses were delivered to staff during a special milestone celebration ceremony. Today, the team regularly sees the thermoses around the plant, reporting that most employees use them every day. As added benefits, the thermoses allow employees to stay at their work stations longer and make fewer trips to the water cooler, which further reduces the risk of accidents that happen when traveling to and from work stations while also improving productivity. Above all, employees now have a daily visual reminder of their achievement and further encouragement to reach the next goal—after all, goes the thinking,if we received a gift as nice as this for the last milestone, what could possibly be in store for us when we reach the next one?
The team has been quick to acknowledge Stacey’s value. They came to the ePromos Web site in search of a promotional product but received much more, including a connection with a professional advisor who listened to what they wanted to achieve, understood the significance of their milestone and delivered a product that marked the moment, boosted morale, increased productivity, enhanced safety, and brought Team Badak that many man-hours closer to their next safety goal. Mission accomplished!
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