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New York Company Gets A Big Apple Promotion

Challenge: How to reinforce the office culture of a recently expanded company
A financial institution acquired its closest competitor and became one of the largest financial institutions in the New York area. The parent company’s culture was established in peer-to-peer and top-down recognition. Employees were accustomed to giving and receiving praise on a daily basis in addition to formal recognition programs, such as years of service.
Management was concerned that the acquisition might jeopardize the recognition culture at the parent company because the new employees did not value recognition as an important to day-to-day operation.They knew that employees who feel appreciated are more engaged in their work, and provide better service to their customers. They decided to give each newly acquired employee a token of their appreciation for their loyalty during the merger. They wanted to give a desktop item that symbolized the heart of New York.
Solution: A “Big Apple” theme is chosen to maintain the importance of employee recognition.
A custom award made out of stone was carved into the shape of an apple. To capture the essence of New York, they sculpted the New York skyline extending from a slice taken out of the apple.


Result: The promotion is a success, making the new employees feel appreciated and part of the company.
The managers wanted the “Big Apple” to make their new employees feel like part of the parent company. They also wanted the employees to have a recognition experience that aligned with the company culture. The “Big Apple” was delivered to each acquired employee along with a welcome packet. The employees were overwhelmed by the generosity of the new owners. The experience helped the new employees understand the recognition culture that was prevalent at the New York office.

Find: Financial Services Promotions
Find: Employee Relations & Internal Promotion

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