Promotional Products  » Education Center  »  Case Studies

Non-Profit Raises SIDS Awareness Through New Promotional Campaign

Challenge: How to upgrade an already existing promotion for an awareness campaign to make it more effective and successful.
A non-profit organization whose mission it is to raise awareness for Sudden Infant Death Syndrome (SIDS) needed a way to better market their annual fundraising day. They were currently using red plastic clown-type noses, as the idea is to promote awareness through smiles and fun, yet many people found the noses uncomfortable and would take them off.
Solution: Upgrade the plastic noses and add more promotional items.
To solve the problem of the uncomfortable plastic nose, it was switched for an easy-to-wear foam nose. To add to the campaign, items such as imprinted pins, pens, coffee mugs and apparel were used. Even a stuffed version of the promotional mascot was created. All of these items were things that would not be as easily thrown away as a plastic nose, which means that the non-profit can continue to market itself long after the sun sets on the fundraising day.
Result: Sales for the non-profit increase dramatically.
As expected, the use of multiple promotional items helped the company immensely. Online sales, weekly sales and donations all increased past what was expected and topped all figures from previous years.

Browse Promotional Products for Non-Profit Organizations
Browse Fundraising Promos
Browse Campaign Awareness Promos

Events Calendar
Featured Success Story
Awesome Product!
Awesome Products!
Working with ePromos is vary easy and all the customer support guys are very helpful."
- Raj Kilaru, Sriven Technologies, LLC
Our Locations
New York
120 Broadway, Ste 1360
New York, NY 10271-0079
3001 Clearwater Road Suite # 001
St. Cloud, MN 56301
ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!