|Objective: Find a unique high-end giveaway to promote their product amongst urban stars.
Solution: Shawl Collar Terry Robe. To promote their Hypnotiq brand liqueur, “the drink of choice of celebrities,” Heaven Hill wanted a unique giveaway that was classy enough for even top celebrities in the entertainment industry. Although it may seem like an unusual promotional product, deluxe robes are a symbol of success and this robe hit the spot with its extra-soft, extra-thick Turkish terry cloth and double cuffs. Perfect for relaxing at home after a night at the Oscars.
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