Challenge: Finding a child-approved, fun promotional product to gift during an annual shareholders’ meeting.
Most firms are attuned to the nuance of corporate etiquette, notably as related to management: particularly the ins and outs and dos and don’ts of personnel management, customer management, investor management, shareholder management. But few firms extend shareholder management etiquette practices to shareholder families, even fewer to the children of shareholders. Doyon Limited, the Native regional corporation for Interior Alaska, is one such firm that does; it is also the largest private landowner in Alaska and one of the largest in North America, operating both in Alaska and the Lower 48 a diverse family of companies in the oil and gas, government contracting and tourism industries. The firm has strong ties to and a deep connection with the land and its people; members consider themselves to be “trustees” of their grandchildren’s inheritance.
Against this backdrop, it is no surprise that Doyon considers the children of its 17,500+ shareholders as vital, future contributors to the company, the community, the nation. And it is with this in mind that the Doyon team turned to ePromos in their search for suitable products to serve as children’s gifts and incentives during the upcoming annual shareholders’ meeting, an all-day affair. The team regularly gives gift bags to attending shareholders and their children, the latter to incent the youth to participate in a mock voting session, which teaches the importance of being involved in the decisions that shape the company, the community and its land.
Solution: The Dunes Game Set with frisbee, beach ball, kite and more.
Working with ePromos Account Executive Nomi Yitzchaki, the Doyon team explored their options. In years’ past, they had given the children fun items like Sudoku games and water bottles; this year, however, in an increasingly wired world, the team wanted a product that would take the kids outside, away from the wires and near to the land. Soon they found the perfect gift: the Dunes Game Set, a playful promotional kit made for the outdoors. Inside the durable, polycanvas carrying case, recipients find a Frisbee, beach ball, kite and Velcro ball and glove set. The case also features a Velcro pocket on the front and a carabiner for easy belt loop or backpack transport. Nomi also helped the team design a layout that would accommodate the Doyon logo to be imprinted on the case.
Result: High quality game set voted most popular gift ever.
The Doyon team reports excellent results and reaching their promotional goal: the Dunes Game set was their most popular gift ever, receiving kudos from parents and children alike. The adults were pleased that the simple, thoughtful kits encouraged children to exercise and play outdoors, away from the TV and computer. The team was pleased that parents and children were pleased, as well as with the product quality, which is even more obvious once the kits are live and in hand. Pleased gift givers, pleased recipients—an even more pleased ePromos!
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