Case Studies

Promotional USB Flash Memory Drives

Branded USB Flash Drives Serve a Useful Sales Function and Add Cachet to a Sales Retreat for the Leading Manufacturer of Intraoral Cameras, Digital Doc Challenge: Putting sales tools into the hands of top, far-flung distributors attending [Read More]

Dimensional Mailings Improve Direct Mail Response Rates

The packaging of promotional products can evoke curiosity as well as increase direct mail response rates. A 1993 study by Baylor University found that the use of dimensional mailers can significantly improve response rates over direct mail [Read More]

Advertising: Promotional Items Capture Customers

Advertising promotional items remain an excellent opportunity to capture and retain new customers. In an era when technology is decreasing the effectiveness of many advertising media, company promotional items are becoming an increasingly important way to reach [Read More]

Constructive Criticism

Don’t want your next promotional campaign to get lost in the clutter of marketing messages? Take a cue from the big guys. Read on for three high-profile campaigns and what top marketing experts had to say about [Read More]

Open For Business

The right promotional product can be crucial when launching a new company. What’s a burrito? Some in Fargo, North Dakota, had never eaten one. This presented an unusual dilemma for Moe’s Southwest Grill. The rapidly expanding chain [Read More]

Psssst! Copy These Marketing SecretsYou Can Copy from the Big Guys

Don’t have the marketing budget of a big brand? That doesn’t mean you can’t emulate their buzz-building strategies. Check out these on-the-cheap tactics the major players use to keep consumers engaged. This year Super Bowl XL grabbed [Read More]

Puttin’ on the Ritz

Looking to motivate high-profile, highly compensated clients or employees? Traditional incentives aren’t going to get their attention. Here’s how companies can make an impression on their favorite millionaires. “Show me the money!” That’s what Cuba Gooding’s character, [Read More]

A Direct Hit

With e-mail, some marketers have forgotten an important lesson: Dimensional (a.k.a. ‘lumpy’) mail is still one of the best ways to capture a prospect’s attention. Here’s how six companies are gaining buzz using the good ol’ postal [Read More]

Fashion Sense

There’s one nearly surefire way to get more exposure for your brand: Use logoed apparel. These seven companies are doing so – and getting great results. Here’s how their tactics can work for you. The story is [Read More]

Taking it to the Streets

Here are seven hot case studies showing how brands have used promotional products to get up close and personal with consumers. If you were visiting Chicago last summer and you thought you saw a giant owl, don’t [Read More]

Aflac Targets Consumers With Decision-Making Muscles

Aflac is generating a lot of attention among its target audience – female decision-makers – with its Iron Girl series of events. Our experts lay out an eight-step plan to make this gal-friendly promo even more effective. [Read More]

Events Calendar
Featured Success Story
Awesome Product!
Awesome Products!
Working with ePromos is vary easy and all the customer support guys are very helpful."
- Raj Kilaru, Sriven Technologies, LLC