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Case Studies

Patriots Superstars Partner with ePromos, Boston Non-profit

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Challenge: Find a way to get kids excited about education
If you’ve ever wanted to bring a smile to the face of a child, then you’ll know exactly what New England Patriots Adalius Thomas and Randy Moss were after when they launched their “Kick-Off the School Year Rally” this year.
The pair, working with a Boston-area non-profit, held the rally to inspire students from five schools in low-income Boston neighborhoods. They also wanted the inspiration to last, which is why they turned to ePromos for help in selecting just the right Rally gift – something that would be fun, memorable and encouraging to students all year long.
Solution: Urban-style, sling-back bags screen-printed with players’ signatures serve as useful, long-lasting mementos
Andy Bernstein, ePromos’ account executive, worked with the two superstars, who ultimately choose a slick, urban sling-back bag screen-printed with the players’ signatures—the perfect back-to-school gift for students, and a perfect, long-lasting memento of the Rally, the stars’ visit and their message.

Positive feedback and press coverage pave the way for future events
Both Thomas and Moss were thrilled with the end result: the bags looked terrific and tied in well with the hip, urban image they sought to portray. The children also loved their gifts, as well as an opportunity to meet and interact with two of New England’s biggest celebrities. Thanks to all the positive feedback and much event-inspired press coverage, Thomas and Moss will be coordinating similar rallies for the kids in the future.

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Randy Moss & Adalius Thomas Rally Backpacks (PDF Version)

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