Challenge: Offer a coupon to promote a new store opening and encourage repeat business.
A brand new pizza and sub shop was opening on the edge of a college campus. To help promote the shop’s grand opening, the owner wanted a way to distribute coupons to students who placed orders. The item had to be affordable, but big enough to include take out information, price lists, and delivery hours.
Solution: An adhesive coupon placed on top of all outgoing pizza boxes.
The owner of the store imprinted a “take out” menu and coupon for future food orders onto a promotional adhesive notepad. The shop employees stuck a menu/coupon to the top of all outgoing pizza boxes to be redeemed with the next pizza order. The adhesive coupon was imprinted with a menu, prices, the phone number and a tagline that read, “Delivery to your dorm 3 p.m. to 3 a.m.”
Result: The campaign was incredibly successful and many new orders were placed.
The company was able to track the number of coupons used by the college students. Due to the campaign’s incredible success, the store planned a second promotion for the following semester. Students were pleased to have a convenient menu, and of course, appreciated the money-saving coupons.
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