Challenge: To thank customers for their business.
A large, nationwide plumbing supplier wanted to thank customers for past business and encourage future business. The gift had to be handy and original to catch the attention of the customers and make them feel appreciative of the plumbing supplier.
Solution: A custom yearly organizer.
A yearly organizer with the custom colors of the company. The name, phone numbers, product messages and logos were also included to reinforce the brand image. The plastic laminated surface with erasable marker allowed customers to easily keep track of tasks, appointments, and other reminders or notes. The calendar was also tinned at the top and bottom to add flair and character to its design.
Result: Customers found it practical and enjoyed it.
The calendars were mailed to all their current customers at the end of the year. Customers enjoyed the calendar because it was useful on a daily basis, and the supplier liked it because it provided year-long, repeated ad exposure to a core target audience.
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