Plush Laptop Backpacks Kick Off Corporate Move and the New Year for Condé Nast’s Golf Digest

Challenge: To find a motivational and move-supporting promotional product.

Looking to create an internal buzz? Boost morale? Kick off a year, a season or a meeting with a bang? The right promotional products can help you accomplish those goals, as the team at Condé Nast’s Golf Digest will attest. Golf Digest, with a readership of 2.4 million, publishes how-to, what-to and where-to-play resources from leading golf authorities.

As last year drew near to a close, the Golf Digest team noticed that the recession was top of mind among the publication’s 120 or so administrative staff, who were preparing for a New Year’s move into new offices across town. To help with the move and with morale, the team turned to ePromos in search of a promotional product that would give staff a boost, launch the new office with a bang and ignite a sense of excitement for the potential made possible by a new office and a New Year.

Solution: Branded mega laptop backpack by Wenger Swiss Army®.

The team searched ePromos extensive Web catalog with an eye to a product that would motivate, encourage and facilitate a smooth move. And it wasn’t long before they found just the right one: the Mega Compu-Backpack by Wenger Swiss Army®, considered “the ultimate” among computer backpacks with room for a 17-inch laptop.

This heavyweight promotional product not only boasts the familiar Wenger name and quality; it also features side water-bottle pockets, a built-in carabiner clip, a built-in laptop sleeve, moisture-wicking mesh, a detachable cell-phone pocket and zippered compartments galore. On the bags would be imprinted Scotland’s Lion Rampant, an image borne on flags heralded by Scottish royalty. This lion, however, would also hold a golf club, Scotland being the land where golf originated.

Result: Royally branded backpacks and uplifting note welcome golf digest staff back from holiday break.

Account Executive Stephanie Kraut managed the production process and ensured a timely delivery. On January 5th, when Golf Digest staff returned from the holiday, they found the attractive bags in their seats, along with an uplifting note from the publisher for further encouragement. The team tells us that the backpacks were a huge hit—staff members used them to assist with the move and continue to enjoy them in their day-to-day lives.

Golf Digest Backpack Internal Promotion (PDF Version).