Challenge: Identifying a promotional product that customers find useful and can be distributed with business literature to generate brand recognition.
Electronic Process Solutions (EPS); a manufacturer of medical emergency equipment, operates in a large network of manufacturers and clients within the health care industry. Because the company functions in such a competitive landscape, finding unique ways to promote its products to hospitals and other prospective clients is a difficult task. However, EPS has had much success distributing promotional tape measures. For the past several years, he had used tape measures produced by Zippo as premiums to go along with his company information. EPS included these tape measures with binders that contain information about their products and services. The tape measurers are imprinted with their company logo along with the logo of one of their top advertisers – Metro.
Recently, however, Zippo stopped producing these tape measurers and EPS found itself in a promotional standstill. Without its most effective promotional product, EPS would lose the brand exposure it was able to generate through the tape measures. In order to fix the problem, EPS turned to ePromos to find a similar style tape measure that yielded the same benefits.
Solution: Chrome tape measure to improve brand awareness among hospitals and other potential clients.
Promotions Specialist Valerie Bogucharova found a custom chrome tape measure that served as a close replica of their beloved Zippo. The EPS team felt that the tape measure would go well with its informational binders, as the old tape measures did, and the company was confident that customers would find the same practicality in these tape measures as the ones previously used.
Result: EPS customers find the tape measures to be cool, practical products that can be used anywhere.
The tape measures were a hit – EPS reported that customers liked the practicality of the tape measure; they could use them in and out of the workplace. Customers also viewed the item as a generous gift that made them feel “warm and fuzzy,” something that is not expected when receiving business literature from a medical equipment manufacturer. These results made EPS extremely pleased with its investment, confirming that promotional products are great way to enhance your company’s image.
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