Challenge: How to get police officers to attend a voluntary training session
When you’re in charge of police force, you want to make sure your officers are as prepared to fight crime as they possibly can. Phillip Holbrook from the Pennsylvania Narcotics Officers Association began a series of useful, but voluntary training sessions for his officers. He was worried that not enough of his people would show up; he needed to find a way to make sure they received this extra training that would really help them in their fight against drugs.
Solution: Lure them in with a fun, but useful product
Holbrook contacted us to help him with this issue. Account Executive Kristan Bullard helped him decide to utilize an incentive gift to convince the officers to attend the training session. They ultimately decided on Tahoe Binoculars, which was a great choice since surveillance is a big part of the officers’ daily jobs. Since the binoculars were designed for sporting and outdoor events, they were very durable and would be sure to hold up in any situation the officers might find themselves.
Result: The binoculars are a hit and draw large crowds to the event
The allure of a handy tool like the binoculars motivated scores of officers to attend the conference. People loved the gift and found the information at the session to be very helpful. Things went so smoothly that Holbrook has since organized two additional training sessions and plans to give out the binoculars at each one.
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Focus in on a successful promotion with Binoculars.
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