Challenge: Promote traffic safety with school children.
Due to several recent pedestrian accidents in the local school district, the Municipal Police and Board of Education got their heads together and decided they needed to reinforce safety precautions to youngsters. They needed to come up with a way to appeal to children and strongly convey the message in a way they would understand and take to heart.
Solution: Distribute fun, promotional desk caddies and coloring books to classrooms.
The Municipal Police and Board of Education devised a plan to emphasize safety while crossing the street. They custom ordered 800 desktop caddies with 4-color inserts illustrated with safety cartoon characters, a crossing guard and school kids. Volunteers and local police officers made special visits to children in kindergarten through fifth grade, all throughout the local school district, to hand out the caddies filled with various crayons. In addition, the officers gave the children a themed coloring book containing the same safety characters.
Result: Children loved the animated approach and received the message well!
The imaginative approach resonated with the young students, who found the safety cartoon characters to be heroic and amusing. They loved using the desk caddies to organize their school supplies and grasped the intended message fully. A lesson learned, stay inside the lines when you color and when you cross the street!
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