Challenge: To find the perfect gift item to welcome new staff
Television viewers all across Latin and North America know him as Dr. Santiago Lopez Carmona, the handsome and charismatic plastic surgeon on the popular Mexican telenovela Las Tontas No Van al Cielo or, in English, Dumb Women Don’t Go to Heaven. Others know him as Jaime Camil, a successful film and recording artist who has held leading roles in the Mexican stage production of West Side Story, as well as in several popular television shows and the films 7 Dias and Zapata.
Solution: Previous order makes the choice a whole lot easier
Because Jaime Camil had worked with ePromos Promotions Specialist Jason Wallace in the past, selecting a useful logoed backpack for support staff, he once again turned to Jason when he began production on Las Tontas. Jaime and his previous staff appreciated and enjoyed the logoed backpacks so much that he ordered the same once again for his Las Tontas staff, although this time with the Las Tontas logo imprinted on the back.
Result: The promotion was a success and the bags were much loved
Jaime contacted Jason shortly after the backpacks arrived to share how much he loved the product and beautiful stitched logo, as well as to share how happy his crew was to receive the thoughtful gift. This successful promotion was a win-win-win: it strengthened not only the bond between Jaime and his staff, but also between Jaime, Jason and ePromos.
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