Californian Fish Conservation Group Uses Promotional Gifts to Catch Community Donations
Challenge: Use engaging promotions to attract new members to a non-profit conservation group.
California Trout, also known as CalTrout, is a statewide conservation group that aims to protect trout, steelhead, and the waters they live in with the help of donations from local Californian citizens. The money raised by the organization is put towards advocacy, education, and restoration efforts to ensure a healthy future for fish and fishing in the Golden State!
In order to raise funds to help achieve mission objections, California Trout relies on the annual dues and donations of its members. To recruit new members, the non-profit group needed some engaging promotional products that would get new prospects interested in the cause. CalTrout turned to ePromos Account Executive Jennifer Chernoff for help with the campaign.
Solution: Imprinted hats and t-shirts emblazoned with the California Trout logo sent out to hundreds of fly anglers as part of a direct mail campaign.
Jennifer has worked with CalTrout for a long time and new exactly what they needed. For the latest campaign, California Trout decided to focus on a specific target audience: recreational fly anglers who would understand first-hand the importance of trout and steelhead conservation. The non-profit company eventually decided to send hundreds of local anglers some promotional gifts to raise awareness about the organization. Imprinted caps and custom t-shirts featuring the California Trout logo were mailed to these contacts in hopes of recruiting new dues-paying members to contribute to the worthwhile cause.
Results: Membership visibility increases; the hats and t-shirts are appreciated and well-received.
California Trout reported that after the hat and t-shirt campaign, a significant number of new members joined the organization. Many of them had great things to say about the promotional apparel, and were pleased to now be a part of the conservation group. The non-profit continues to give their extra hats and t-shirts to new members that join as an added bonus. CalTrout also sells their promotional caps and t-shirts on their website, proceeds from the sales go to protecting the trout population.
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