|Challenge: Promote reading to children at a large clothing retail store.
A large retail store was trying to promote reading as part of children’s daily lives. They needed a book related promotional product to encourge students to participate in any of the instructional events they sponsored. These items would be given out to all the children who attended.
Solution: Booklights as giveaways to encourage reading.
In an attempt to reach these children on a new and technological level, the retail store ordered 20,000 Robo Reader Book Lights to use as gifts at their sponsored events. The booklights were imprinted with the stores name and promoted the importance of reading.
Result: So successful, more were ordered to continue the promotion.
The promotional booklights went over quite well. So well, in fact, that the retailer ordered an additional 15,000 units because of the success in helping to promote the events. The kids loved them and showed a new desire for reading.
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