Challenge: Use promotions to subtly encourage employees to participate in and own the brand
The team at La Prairie Switzerland, a Beiersdorf brand (think also Nivea), cares as much for its internal brand as it does for its external. La Prairie is renowned for its scientifically advanced skincare collections, many of which incorporate cellular technology. In the worlds of skincare and beauty, La Prairie collections represent the crème de la crème: Cellular Daily Essentials, the Age Management Series, the Skin Caviar Collection and Soleil Suisse (a sun-care line).
At La Prairie, internal promotions are valued highly. The La Prairie team, as part of its internal marketing strategy, regularly distributes promotional products to engage employees in the core values of its brand, which in turn helps them to participate in and own the brand mission. With another internal promotion just around the corner, the La Prairie Team turned to ePromos’ Promotion Specialist Gabrielle Schorer.
Solution: Sleek, futuristic large-button promotional calculators bring high, daily visibility
On the agenda: a promotional product in tune with La Prairie’s clean, sleek, futuristic brand; a product employees would use regularly and be proud to own. After exploring various options, the team chose an attractive large-button calculator, imprinted with the La Prairie name. The calculators would remain visible throughout the day, subtly reinforcing the brand, fostering positive attitudes and encouraging employees to purchase La Prairie product for their own use.
Result: La Prairie + ePromos = happy employees = internal marketing success!
The La Prairie team was pleased with the result and reports that employees enjoyed and appreciated the calculators. The sleek design meshed well with the La Prairie image and made for a desirable desktop accessory. The team also plans to continue working with ePromos on future La Prairie promotions—a true measure of promotional success!
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La Prairie Calculator (PDF Version)
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